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Is Phygital Play the Future?
In this week's blog, we explore our new favourite portmanteau, phygital toys!
Roblox Grown Up
Will Roblox’s new immersive advertisements help them appeal to an older audience?
Screen Time Part 2: The Good, The Bad, and The Angry Birds
In last week’s blog, we discussed the complex issue of kids and screen time. It’s something we think about a lot as a family and kid’s focussed marketing and research agency.
The Paradox of Kids’ Screen Time
A little screen time can be effectively used to teach, soothe, entertain (and sometimes babysit). But as the evidence stacks up against its ever-presence in our modern lives, in the first of our two part online series, we ask how much screen time is too much? And is it all the same?
Fortnite’s Multiverse Martin March Madness
Martin Luther King and The Fortnite
Can’t Help Falling In Love
Return of Fall Guy - the game that took the world by storm during the lockdown in 2020.
LEGO: Build and Talk
Video game loot boxes have been tied to unhealthy gambling behaviour—but will banning them be an effective way to limit their damage?
Lootboxes: To ban or not to ban?
Video game loot boxes have been tied to unhealthy gambling behaviour—but will banning them be an effective way to limit their damage?
Nursery rhymes in a new and modern form
Snoop Dogg launches his own kids' cartoon series.
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