A little screen time can be effectively used to teach, soothe, entertain (and sometimes babysit). But as the evidence stacks up against its ever-presence in our modern lives, in the first of our two part online series, we ask how much screen time is too much? And is it all the same?
Earlier this summer, We Are Family conducted in depth qualitative and quantitative research with 16-24 year olds in the UK, Germany, Spain, USA, Argentina and South Korea to understand what makes Gen Z tick. We looked at a broad range of themes, from media consumption to self perception to activism and brand interaction.