Natalia
- 1
- 2
- 3
- 4
Generation-driven Marketing: Millennials vs Generation Z
Millennials or gen Z-ers? How should brands target them? Let’s take a look at the defining marketing characteristics of both and what distinguishes them from each other.
Games in Marketing. How to Create an Effective Gaming Strategy to Better Engage With Young Audience
Here are some insights how brands can use gaming as a promotional tool to better reach and engage with young audience.
Kid Influencers and Their Power on Marketing
Figuring out how to reach out and work with kid influencers can be beneficial for brands that tend to target young audience in their marketing.
What do Brands Need to Do to Be Successful on TikTok?
Brands can experience significant revenue gains by utilizing TikTok for the marketing of their products. So, what do they need to do to be successful?
Marketing to Gen Alpha. How Brands Can Reach the Most Digital Generation
What the parents provide for their children is what influences those children’s future consumer habits.
Back-to-School Marketing: When, Where and How to Reach Generation Z
If you are trying to get into Gen Z marketing and are looking to develop meaningful, satisfying customer experiences through cloud technology, you should pay attention to these tips.
Winning With Generation Z: What Drives and Motivates Them?
Gen Z is the generation that business will be primarily marketing to for the foreseeable future, and as such, a business must comprehend the drivers and motivations of this generation in order to be successful.
The Change in Kids and Family Content Ecosystem and What It Means for Brands and Content Creators
The article outlines some highlights on the evolution of the entire content ecosystem, and the effect of what these new developments have meant for content creators and brands.
5 Gen Z Traits Companies Should Consider in Their Generation Z Marketing Campaigns
Generation Z defines digital commerce in every measure, brands are picking up on the signals, and are trying to urgently adapt to cater to the needs and requirements of this influential sector of the market.
- 1
- 2
- 3
- 4
Get in touch
Andreas Poulionakis
Chief Operating Officer