Weekly Update
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Why Mario Fans Should Look Forward to 2021
We haven’t seen 2021 yet, but there are already signs that it is going to be a better year than 2020. One thing that we can already count on seeing in February 2021 is a brand new Nintendo...
TikTok Will Lift Your Spirits and the Importance of Sociability in Gaming
TikTok makes you happy A recent report (from TikTok) has shown that the app was the only social or video platform where ”to lift my spirits” was the top reason for using it. It went on to say...
Netflix Are Taking a Big Step Into the Toy Sector
Do SVOD film releases have what it takes to launch a toy line… Over The Moon premiers 23rd October, and Netflix are sticking their neck on the line and partnering with Mattel to bring this to the...
A Revolution in the Gaming World and New LEGO Partnerships
Gaming enters the next round It’s been an intense week in the world of gaming – The PS5 launched its pre-orders, – Nvidia released their super-powerful PC gaming graphics card the RTX...
Why We Should Listen to Children More and What Is the Dark Social?
Children make good town planners OK, in all honesty, they don’t BUT this research from the University of Otago is really interesting for 2 reasons. Firstly it shows that children do think a lot...
Barbie Continues to Tackle Inclusivity and Lockdown Has Made Kids Rich
Barbie 2020 campaign team Mattel is continuing to pursue its goal of exposing girls to future-shaping roles, by showcasing Barbie and her friends in public leadership roles, highlighting the...
Quantity of Content Drives a Dedicated Fanbase and Demand Rises for Home Schooling Resources
Quantity increases the frequency Frequency of engagement is an important part of building and sustaining a fan base. The more frequently you can get a fan to consume your content the better.
Triller Gets Litigious and Lockdown Reduces Anxiety in Early Teens
Triller is HUGE according to themselves and will sue anyone who says otherwise Triller is setting themselves up to be the obvious replacement for TikTok should TikTok be banned in the...
Children Love to Explore and Roblox Thrives in Lock Down
Children just love to explore This is a super interesting look at how the use of rewards and gamification of content is not the only path to incentive children. The research suggests that...
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Get in touch
Andreas Poulionakis
Chief Operating Officer