Game Gets FDA Approval to Be Called a Medicine
The FDA in America has just approved the worlds first game that can be prescribed by a doctor and marketed as medicine. The game is aimed at 8-12 year olds with ADHD and is an IOS game. It has been in trial for over 7 years and according to the study it can make a demonstrable difference when played for 25 mins a day 5 days a week for 4 weeks. This really does show the power of video games and they ability to deeply affect and engage children.
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What went down at the London Toy Fair 2022?
It was great to be able to attend the London Toy Fair 2022 with the team on Wednesday 26th January. I was excited to get a look into the top toy trends for this year and see what toys would soon be dropping to the market, and I wasn’t disappointed!