Kids are making their voices heard about what topics are going to trend for 2021. There is no doubt that the coronavirus is at the forefront of these kids’ minds, which is influencing the trends they are likely to see for the new year. So what kinds of expectations do children seem to have for the 2021 trends? Kids report there will be three primary trends during 2021.
Roblox, Minecraft and...
Roblox, Fortnite, Minecraft and Adopt Me! will still be immensely popular with the younger generations.
Gaming is not new, but with quarantines and lockdowns, kids have turned to multiplayer games to help them with social distancing and social anxiety.
Children’s lives were upending the first half of 2020, and it continued through the remainder of the year. As such, they see the pandemic as a trend with topics surrounding schools such as masks, lockdowns, quarantines, homeschooling, social distancing, etc. A few feel that 2021 will include COVID-19 jokes and memes.
The most significant aspect of the coronavirus has been masks. Therefore, many kids are focused on masks that represent their clothing, have patterns or express their interests. Some have drawn characters with masks on them.
According to kids, post-COVID-19 life will involve seeing family and friends and getting back into school. They see it as a time to catch-up on all events that were negated in 2020. However, half of the kids feel a new virus or more lockdowns are expected in 2021, with the other half saying they don’t feel the vaccines will change anything right away.
Video and Social
Kids say TikTok is one trend that is sure to continue in 2021. The platform offers a place to watch videos and make friends, but it’s also a place where other trends can be identified. With TikTok, kids may be inspired to try new products, dance routines, DIY activities and popular family trends. Kids feel influencers Flamingo and The Norris Nuts will remain popular in 2021.
Socialness is a big thing for adults, but especially for children. TikTok helps children with the isolation they feel due to the many COVID restrictions. TikTok isn’t designed for children under 13, which is why children need a safe place to connect with and socialize with similar-aged children to help them out.
There Is More to Come
Based on what kids are saying for 2021, new apps, games, songs, TikTok dances, and iPhones will be the hottest topics for the year. However, other topics that are likely to trend include the new U.S. president and vice president, anime, aliens and flying cars.
Kids suspect Gacha will continue to be popular now that it has its own user-friendly platform.
Another important topic for 2021 is going to be 2020. After all, kids agree that 2020 was a catastrophic year with so much death and social isolation.
Regardless of what 2021 is set to bring, kids hope they can get together with family and friends again. While they know it’s not going to be immediate, they’ll continue as they did in 2020 – engage with others online and learn new things. As such, brands will need to think about proper kids marketing strategies to connect with them on safe platforms.