American singer, songwriter, and entrepreneur Snoop Dog recently launched a new YouTube channel with content meant to educate and entertain children. The show, Doggyland, features colourful canine characters that dance and sing. It's a unique collaboration between Snoop Dogg, singer and songwriter October London, and producer Claude Brooks. The songs are catchy, fun, and aim to help promote social-emotional and cognitive development in pre-school age and educate kids on topics like hygiene, good habits, accepting others, and much more.
The cast consists of a group of puppy characters whereas the main character, an adult leader - Bow Wizzle, is voiced by Snoop Dogg. The show is also supposed to represent diversity and inclusion as each character is different in colour and shape. All of this comes with classic nursery rhymes remixed into kid-friendly hip hop and rap songs.
We Are Family recently conducted a robust piece of research on understanding music and its effect on kids' development which proves how music is crucial for neural development. The research aimed to observe individual elements of music that make kids engage and dance along, aka the basic fundamentals for kids’ media industries when creating musical content.
Snoop Dogg’s new venture is a good example of how kids' music could be an interesting commercial opportunity (that has the potential to rake in millions in revenue). Since its launch in August, Doggyland has reached more than 25K subscribers on YouTube. Currently, new episodes are released every Tuesday, and soon there will be an accompanying album called Doggyland with all the songs and nursery rhymes featured in the show.
As Doggyland is poised for success, and more kids' music projects are on the horizon, we believe that there’s a big opportunity in the market for interesting and valuable projects in the next few years.