Lootboxes: To ban or not to ban?
Video game loot boxes have been tied to unhealthy gambling behaviour—but will banning them be an effective way to limit their damage?
Cult Cartoon Spongebob has Brought his Squarepants to Minecraft
What Minecraft’s latest brand collaboration for means for family marketing.
The Beamer Boom
The rise of Beaming on Roblox. A dive into the heist like phenomenon victimising children on Roblox the popular gaming platform.
SVoD Round up!
Whilst for many people the term SVoD is pretty much synonymous with Netflix, they are not the only big player in the field. Here, we want to outline many of the key SVoD services, why they might each be popular and what IP they host.
TikTok data, what you need to know to advertise
Our partners over at IAKI / Cimiciurri talk about the benefits of using TikTok for advertising
What went down at the London Toy Fair 2022?
It was great to be able to attend the London Toy Fair 2022 with the team on Wednesday 26th January. I was excited to get a look into the top toy trends for this year and see what toys would soon be dropping to the market, and I wasn’t disappointed!
Webinar: How will the Metaverse change the Entertainment Industry Forever
A summary of our Metaverse Webinar where we discussed the future of this year's most talked about medium. A special thank you to our panelists, Naomi Dare, Tony Grillo, Rachel Bardill and Nick Walters.
The importance of representation
In a diverse, multicultural and multifaceted society, it is incredibly important to amplify and share the stories of all kinds of people. People from all walks of life must be seen and heard in order for them to feel validated in society. For some groups of people, this process is subconscious and easy. But for others, the process of feeling noticed and validated is much more difficult and nuanced, and there’s a lot more work that needs to be done.
K-Pop and Korean Culture is Here to Stay
K-Pop acts now sell out arenas, reach number 1 and get billions of hits on YouTube and Spotify. Embracing digital media and creating great content has allowed K-Pop to leave a lasting impression on the world of music, art and fashion. The hallyu is real and we think it's here to stay.