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Gen Z

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Together, but not Together- Understanding how Generation Z socialises

Earlier this summer, We Are Family conducted in depth qualitative and quantitative research with 16-24 year olds in the UK, Germany, Spain, USA, Argentina and South Korea to understand what makes Gen Z tick. We looked at a broad range of themes, from media consumption to self perception to activism and brand interaction.

The Beamer Boom

The rise of Beaming on Roblox. A dive into the heist like phenomenon victimising children on Roblox the popular gaming platform.

SVoD Round up!

Whilst for many people the term SVoD is pretty much synonymous with Netflix, they are not the only big player in the field. Here, we want to outline many of the key SVoD services, why they might each be popular and what IP they host.

What went down at the London Toy Fair 2022?

It was great to be able to attend the London Toy Fair 2022 with the team on Wednesday 26th January. I was excited to get a look into the top toy trends for this year and see what toys would soon be dropping to the market, and I wasn’t disappointed!

Music's Diminishing Role in Culture

Music has always had a sizable impact on the culture that surrounds us. Everything from fashion to food can be shaped by current trends in the musical landscape. Music also provides us with an opportunity to express ourselves. Whether you're a goth or a mod, music enables us to forge an image for ourselves and become part of a community. But is music's impact on culture being affected by modern trends in streaming and personalisation?
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Andreas Poulionakis
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