Marketing
- 1
- 2
- 3
- 4
Three examples of successful, empathetic marketing in the cost of living crisis
Empathy and connection are key to meaningful marketing at a time when many people are feeling squeezed.
The sensation of dancing cactus toy
Insert Double-A batteries, press the button, sit back, relax and enjoy the singing and dancing! That’s how Google describes the new sensation from TikTok - Wiggly Dancing Cactus. The toy has become a viral hit with over 100m views on TikTok under the hashtag, #singingcactustoy.
It’s World Book Day: Let’s take a look at the Novel Effect app!
It's World Book Day, take a look at why the Novel Effect App is awesome and is helping lots of kids find the excitement in reading!
Be Real on BeReal
In this week's blog, Eoin talks about his new favourite app, BeReal!
SVoD Round up!
Whilst for many people the term SVoD is pretty much synonymous with Netflix, they are not the only big player in the field. Here, we want to outline many of the key SVoD services, why they might each be popular and what IP they host.
TikTok data, what you need to know to advertise
Our partners over at IAKI / Cimiciurri talk about the benefits of using TikTok for advertising
What went down at the London Toy Fair 2022?
It was great to be able to attend the London Toy Fair 2022 with the team on Wednesday 26th January. I was excited to get a look into the top toy trends for this year and see what toys would soon be dropping to the market, and I wasn’t disappointed!
NFTs in the Kids and Family Sector
We take a look at one of 2021's hottest trends and how it might benefit the world of kids and youth entertainment!
Children and young people’s mental health is concerning and they need our full attention
Whilst most children do grow up healthily, the number of those experiencing mental health problems is far higher than it was 30 years ago and it needs addressing.
- 1
- 2
- 3
- 4
Get in touch
Andreas Poulionakis
Chief Operating Officer