Lootboxes: To ban or not to ban?
Video game loot boxes have been tied to unhealthy gambling behaviour—but will banning them be an effective way to limit their damage?
The Beamer Boom
The rise of Beaming on Roblox. A dive into the heist like phenomenon victimising children on Roblox the popular gaming platform.
What went down at the London Toy Fair 2022?
It was great to be able to attend the London Toy Fair 2022 with the team on Wednesday 26th January. I was excited to get a look into the top toy trends for this year and see what toys would soon be dropping to the market, and I wasn’t disappointed!
Webinar: How will the Metaverse change the Entertainment Industry Forever
A summary of our Metaverse Webinar where we discussed the future of this year's most talked about medium. A special thank you to our panelists, Naomi Dare, Tony Grillo, Rachel Bardill and Nick Walters.
Roblox: How the Game Beats out TV for Reaching Kids
Every marketer worth their salt knows that the key to their craft is reaching the maximum number of their target audience. While TV has long dominated as the marketer platform of choice...
Children Love to Explore and Roblox Thrives in Lock Down
Children just love to explore This is a super interesting look at how the use of rewards and gamification of content is not the only path to incentive children. The research suggests that...