Earlier this summer, We Are Family conducted in depth qualitative and quantitative research with 16-24 year olds in the UK, Germany, Spain, USA, Argentina and South Korea to understand what makes Gen Z tick. We looked at a broad range of themes, from media consumption to self perception to activism and brand interaction.
We are taking a closer look at the new TikTok music platform - SoundOn.
Insert Double-A batteries, press the button, sit back, relax and enjoy the singing and dancing! That’s how Google describes the new sensation from TikTok - Wiggly Dancing Cactus. The toy has become a viral hit with over 100m views on TikTok under the hashtag, #singingcactustoy.
Whilst for many people the term SVoD is pretty much synonymous with Netflix, they are not the only big player in the field. Here, we want to outline many of the key SVoD services, why they might each be popular and what IP they host.
Our partners over at IAKI / Cimiciurri talk about the benefits of using TikTok for advertising
It was great to be able to attend the London Toy Fair 2022 with the team on Wednesday 26th January. I was excited to get a look into the top toy trends for this year and see what toys would soon be dropping to the market, and I wasn’t disappointed!
Brands can experience significant revenue gains by utilizing TikTok for the marketing of their products. So, what do they need to do to be successful?
TikTok has been changing the landscape of how consumers and content creators engage with one another, making it imperative for brands to learn how to leverage its array of strategies to put their brand’s names out there
TV advertising is a powerful tool for effective marketing. That's why TikTok and other social video platforms are turning on TV to spend more to engage new viewers who are not on the platforms yet.