The TikTok phenomenon has given birth to a new generation, known as Generation T , which includes different age groups, from teenagers to grandparents.
Precisely for this reason the platform has also become a moment of sharing and bonding on an emotional and family level.
TikTok data, why do users enter the platform?
Users want to have fun and be happy and for this they choose TikTok !
In fact, from a recent survey conducted in collaboration with the cultural strategy agency Flamingo Group on TikTok data, it emerged that about half of users (48%) believe that TikTok is cheerful, compared to 30% of other platforms, while the 41% believe it inspires happiness, compared to 30% for other social networks.
Does this positive sentiment generate a good predisposition towards brands?
Absolutely yes! On TikTok the advertisements perform better, since 61% of users improve their perception of a brand after having seen content on TikTok, stating that the ad on this platform is unique and better than that published on other social networks .
Why do users like advertising on TikTok more?
This question can be summed up in one word: authenticity ! The content creators of the platform are appreciated precisely for their ability to entertain and engage users compared to other channels.
The commercials that possess these characteristics can therefore obtain high engagement . Being part of TikTok means being part of a community!
According to the report prepared by the TikTok data platform, 60% of users say they feel a sense of community while interacting and having fun on TikTok; precisely because they have the freedom to express themselves in a natural and spontaneous way.
TikTok have made it known that they are proud to see that the platform succeeds in making users feel at ease, a place where they can be themselves. Precisely for this reason, what it offers to brands is something never seen before: the possibility of truly becoming part of the cultural fabric of Generation T and evolving the concept of "advertising" !